Privacy Policy

General Website Use

When you visit our website, the following technically required data is processed:

• IP address of the device used
• Date and time of access
• Browser type, version, and operating system
• Language settings
• Referring URL and requesting provider
• Pages visited, files retrieved, and amount of data transferred
• HTTP status code

This data is technically necessary to display the website and to ensure its stability and security. We also use this information for statistical analysis and website improvement. Legal basis:Art. 6(1)(f) GDPR — legitimate interest in providing a functional and secure website.

Cookies

We use cookies that are strictly necessary for the operation and security of the website. Without these cookies, the website may not function correctly. The data collected through necessary cookies is not used to create user profiles. The following data may be stored:

• Current session ID
• Cookie consent status

Most necessary cookies are session cookies deleted automatically when you close your browser. Persistent necessary cookies are deleted after a specified period, which you can view in your browser settings. Legal basis:Art. 6(1)(f) GDPR — legitimate interest in the error-free provision of the website.

We use optional cookies only with your prior consent via our cookie consent tool. These cookies may be used to analyse website usage, improve functionality across devices, and — where applicable — serve interest-based advertising. Legal basis:Art. 6(1)(a) GDPR — your consent. You may withdraw consent at any time via the “Cookie Settings” link at the bottom of the website. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

User Account

To access the Platform, you must create a personal user account. When registering, we process:

• First name and surname
• E-mail address
• Password (stored in encrypted form)
• Account activity and preferences

This data is necessary to provide and manage your account and to fulfil our contractual obligations. Legal basis:Art. 6(1)(b) GDPR — performance of a contract.

Contract and Subscription Management

When you purchase a subscription or program (Self-guided, Supported Cycle, or Guided Cycle), we process:

• Name and contact details
• Selected service and order details
• Payment data (processed by our payment service provider; we do not store full payment card data)
• Billing history
• Voucher codes (where applicable)
• Correspondence related to your contract

This data is required to conclude and perform the contract, process payments, manage subscription renewals and cancellations, and comply with statutory retention obligations. Legal basis:Art. 6(1)(b) GDPR — performance of a contract; Art. 6(1)(c) GDPR — compliance with legal obligations (e.g., statutory retention periods under § 257 HGB, § 147 AO).

Consulting Services

When you use our Consulting Services (including video calls and text-based support), we process:

• Name and contact details
• Appointment details and scheduling information
• Notes and communications exchanged during consultations
• Information you voluntarily share about your reproductive health, fertility journey, lifestyle, or nutrition

Where the information you share during consultations constitutes health data or other special category data within the meaning of Art. 9 GDPR, we process it exclusively on the basis of your explicit consent. Legal basis:Art. 6(1)(b) GDPR — performance of a contract; Art. 9(2)(a) GDPR — your explicit consent for health data.

Content Library

Access to and use of the digital Content Library is processed to fulfil the contract and to provide you with the content you are entitled to under your chosen service model. Legal basis:Art. 6(1)(b) GDPR — performance of a contract.

Contact, Messaging, and Phone

When you contact us by e-mail, WhatsApp, iMessage, any other messaging application, phone, or via a web form, we process:

• First name and surname
• E-mail address
• Phone number
• Subject and content of your message
• Any additional information you choose to provide

We use this data to process your enquiry and any follow-up correspondence. Data relating to a contract is retained for the duration of the contract period; other enquiries are deleted within two years of last contact, subject to statutory retention obligations.

Where you contact us via a third-party messaging platform, please note that those platforms process your data under their own terms and privacy policies, over which Miracle has no control:

• WhatsApp (Meta Platforms Ireland Ltd)
• iMessage (Apple Inc.)

We recommend avoiding the sharing of sensitive health information via third-party messaging platforms. Where possible, please use our in-platform messaging or e-mail for health-related communications.

Legal basis:Art. 6(1)(b) GDPR — pre-contractual measures or contract performance; Art. 6(1)(f) GDPR — legitimate interest in responding to enquiries. Where health data is shared in messages, Art. 9(2)(a) GDPR — your explicit consent.

Appointment Scheduling

When you book a video call or appointment via the Platform, we collect:

• Name and e-mail address
• Phone number (if provided)
• Preferred date and time
• Details relating to your appointment (e.g., questions or topics submitted in advance)

This data is shared with our scheduling service providers (Calendly, Google Calendar) to enable online booking. Legal basis:Art. 6(1)(b) GDPR — performance of a contract.

Newsletter

We offer a newsletter to inform you about developments, offers, and news. You will receive the newsletter only if you have explicitly subscribed. When subscribing, we process your name and e-mail address.

We use tracking pixels embedded in newsletters to measure open rates and link clicks in pseudonymous form. This data is used solely for statistical analysis and optimization of our communications; it is not linked to other personal data. Interaction data is stored in pseudonymous form for 30 days and then fully anonymized.

Legal basis:Art. 6(1)(a) GDPR — your consent. You may unsubscribe at any time via the “unsubscribe” link in any newsletter or by e-mailing info@miraclefertility.de.

User Research

If you give us your consent, we may invite you to participate in user research (e.g., interviews or surveys) to improve our services. For this purpose, we process:

• Your contact details
• Feedback and information provided during the research session
• Where applicable, health data voluntarily shared during the session

We will inform you of the specific purposes before each research session.

Legal basis:Art. 6(1)(a) GDPR; Art. 9(2)(a) GDPR for health data — your explicit consent.

Social Media Plugins

Our website includes buttons linking to our pages on Instagram, LinkedIn, and other social networks. By clicking these buttons, you consent to the transfer of data to the respective network. Social media providers based outside the EU/EEA may operate under a different level of data protection.

Miracle is not a provider of these social networks and has no influence over the data processing carried out by them. Please refer to the privacy policies of the respective providers for further information. Legal basis:Art. 6(1)(a) GDPR — your consent (activated by clicking the button).

Special Categories of Personal Data (Health Data)

Miracle’s Platform relates to reproductive health and fertility. You may voluntarily share health-related information — for example, during consultations, in contact forms, or in user research. Such data constitutes special category data under Art. 9 GDPR.

We process health data only:

• on the basis of your explicit consent (Art. 9(2)(a) GDPR); or
• where otherwise permitted by applicable law.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal. Please note that certain Services may not be available without the processing of relevant health data.